In an announcement highlighting the brand’s appeal in the South African market, Marriott International today announced that Protea Hotels by Marriott, has been named the country’s Coolest Hotel Brand in the Generation Next Survey 2018. This is the 8th time in a row that the brand has won this coveted award, indicating a deep understanding of a rapidly evolving marketplace.
Neal Jones, Chief Sales & Marketing Officer, Middle East and Africa, Marriott International, emphasizes the importance of being perceived as “cool”. “When your market is constantly adapting and your guests evolving in their preferences, it’s essential to tailor your brand accordingly,”
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