Alaska Airlines Mimics Larger U.S. Rivals by Adding No-Frills Fare Class

Last week, Alaska Air Group began selling its version of basic economy fares, which come with major restrictions as a trade-off for their bargain prices. But Alaska and other airlines don't want most customers to buy them. David Paul Morris / Bloomberg

Skift Take: Few people want to order the cheapest product, right? The airlines hope to use that psychological trick — along with heavy restrictions — to discourage customers from booking their bargain-basement airfares.

— Sean O'Neill

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